iPad and iPhone
If you’ve ever been on one site looking for a suitcase and given up only to be peppered with ads for luggage on every site you visit afterward, you’re not alone. Advertisers spend billions in consumer research every year in an attempt to find out what you’re willing to buy. Sometimes, that can actually be helpful and some may appreciate ads being tailored for them. I mean, it doesn’t help me at all to see ads for a new football helmet or baby food at this point in my life. The important thing is to be informed of what information you’re sharing and how to exert at least a modicum of control over how it’s shared.